The growth of the digital economy has unlocked new opportunities for entrepreneurs, leading to the creation of new business models, and innovations, and creating big opportunities for launching digital businesses from home.

The digital economy initially stemmed from the technology sector, but as new tools and techniques have become more accessible and widespread, new digital enterprises and entrepreneurs have begun to emerge in a variety of sectors. Entrepreneurs have been particularly keen to locate opportunities where digital business models can be created so much faster and easier than the traditional business model. Research has shown digital businesses are also more profitable than traditional business models. Considerable wealth has been accumulated through digital entrepreneurship.