When it comes to PPC advertising, many businesses struggle around the question, “How many ads should be implemented per ad group?” This fundamental decision holds considerable sway over the success and efficacy of an advertising campaign – and we’re going to help you work through this question in the following blog – so let’s take …
Marketing has always been about finding ways to reach your audience at the right place and time, and nowadays, this means reaching people where they spend the majority of their time: online. If traditional marketing was all about creating exchanges that simultaneously satisfy the firm and customers, digital marketing is the process of building and …
Step 1 – Define your goals Before you do any mathematical calculations or attempt to create a budget you need definitive goals. Having a definable goal for your PPC campaign gives you something to work towards and it gives you parameters to work within and use to estimate your budget. Examples of potential PPC goals …
Comprehensive Guide to Calculating Your PPC Budget Read More »
SEO is a major aspect of running a successful ecommerce store so you need a platform that can give you the tools and features to implement your strategies effectively. Without SEO, your store may struggle to gain visibility on search engines and have limited traffic. This, in turn, could impact your ROI and make the …
How to create an effective content strategy When it comes to creating a content strategy that really works, there are several things to consider before you actually create your content. Whether you are a small business looking to build brand awareness or an established company looking to grow your strategy, the same strategic approach to …
PPC marketing is statistically one of the most effective marketing strategies for online business and it can yield excellent conversions. Platforms like Google Ads and Facebook Ads allow you to create customized campaigns using keywords to target potential or existing customers effectively while also controlling your spending. You may already be aware of the potential …
As you start to use WordPress you will learn just how powerful it is for web development and one of its best features is the ability to install third-party plugins. These are small “programs” others have developed that give WordPress additional functionality. If you want to optimize your WordPress site and improve your online presence, …
© 2020 DigitalAnalyst.org. A 501(c)(3) non-profit organization. EIN: 84-3410655